AC 2.4 Assessment of the use of social media and advertising to recruit employees. An assessment of interviews and job references as methods of selection.

A growing body of literature recognises the importance of social media and advertising to recruit employees in the modern market. Muduli et al. (2021) defines social media recruiting can as a framework that utilizes organisation branding and recruitment marketing elements to identify, connect, and attract qualified candidates on different online platforms. This HR practice, sometimes called social hiring or social recruiting, utilises social media platforms and other internet options such as blogs to identify potential job candidates. The increased adoption of this strategy has prompted numerous HR departments to develop fully formed social media recruitment strategies. One of the key strategies that a company can adopt to attract top talent on social media is showcasing company culture on different social media platforms. SAP organisation utilises this strategy to reach millions of potential hires across the globe. Another vital strategy utilised by WAP organisations is displaying employees’ personal strategies on different social media platforms. Another vital strategy is using social media to evaluate potential candidates.

Arguably, social media profiles provide vital information regarding a particular person. Recruiters can peep at potential candidates to learn about their personality, professionalism, and overall character (Comparably, 2021). Once the right candidates have been identified, the organisation can organise interviews to allow candidates to explain who they are and their capabilities to perform particular tasks. Additionally, organisations can conduct job references to learn more about their preferred candidates. In specific, job references entail engaging employees’ former employers or colleagues to assess the candidates’ potential to conduct particular tasks. OcMara organisation can adopt social media recruitment to identify potential candidates to lead its sustainability efforts.